Customer Relationship Management is a business strategy designed to optimize Profitability, Revenue, Customer Retention and Satisfaction. It includes methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. To realize CRM, Organizations must faster behaviors, and implement processed technologies that support / co-ordinate customer interactions throughout all customer channels. Customer Relationship Management (CRM) is the new millennium mantra for companies that realize the need to move from being "Customer aware" to Customer-centric.
Customer Relationship Management (CRM) Implementation
Any CRM implementation strategy should address the basic business processes of selecting and acquiring the customer and in the process ensuring retention. The understanding of business for profitability and success is based on establishing "real time" relationships with individual customers. CRM provides greater value to customers and helps serve customers faster than the competition; thereby ensuring the customer is at the heart of a Business Strategy.
SYNFOSYS’s Implementation Expertise
We understand that CRM initiatives reach across functional boundaries. That is why SYNFOSYS blends superior industry expertise with technological excellence to deliver unified CRM solutions that meet industry-specific requirements. SYNFOSYS’s CRM implementation team includes experts who have extensive functional and technical knowledge. We have helped our clients address a range of CRM implementation issues across industry and technology domains.
Our CRM implementation expertise spans the many functions critical to the success of CRM initiatives:
- Sales planning and monitoring, lead management, revenue and product forecasting
- Product configuration and pricing, order entry and fulfillment
- Retail and trade marketing & distribution
- Field personnel deployment, service inventory optimization, repair and returns integration
- Agent and dealer management
- Marketing campaigns and telesales, customer response management
- Customer care and provisioning enablement
- Complex order management
- Billing front-end
- Fraud management front-end
SYNFOSYS’s CRM Technology Expertise:
